GIVENCHY UNVEILS NEW CAMPAIGN VIDEO STARRING ARIANA GRANDE
Ariana Grande can officially add a new header to her resume—the face of Givenchy. After teasing the campaign in May and releasing images of the pop star over the past weeks, the French fashion house has finally unveiled its campaign video. Titled #Arivenchy–a portmanteau of Ariana and Givenchy–the campaign features the singer dressed in Givenchy’s Fall/Winter 2019 collection. Shot by Craig McDean, the images and video are an homage to the fashion house’s founder Hubert de Givenchy and his preferred style of portrait, dubbed “the Givenchy sitting.”. Reflective of the singer’s bubbly personality, the video includes Grande showing off her vocals and even takes a comedic turn as she answers her phone and rushes out of the shoot, taking her Givenchy ensemble with her. In the first one shared, Grande appears in an oversized off-the-shoulder top and black pants with her signature long ponytail. The second ensemble showcases Grande in a green pantsuit, holding the Eden, Givenchy’s statement bag of its Fall/Winter 2019 collection. The sharp, yet dramatic looks follow Ariana’s signature style. The Grammy winner is often seen wearing off-the-shoulder looks or tailored ensembles to show off her figure.
Image courtesy: @givenchyofficial @arianagrande