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Woman in new Hallensteins campaign

New Zealand men’s fashion store has put a female model front and center of its new suit campaign. Model and influencer Laura Evans joins a squad of men in the new advertisement, wearing a men’s tailored skinny suit. In the video, Evan says: “I’m very shy and keep to myself kind of girl but when I’m in a suit I feel so confident and powerful. I feel like no one can stop me”.

The campaign has drawn mixed reactions from online communities, some feel it is disingenuous while some praised the brand for inclusiveness.

Image Courtesy: Hallensteinbrothers Instagram Account