Wet ‘n Wild Campaign

10th Jan 2018

Wednesday brings another dose of weekly model news, where we take a look at what’s hip and happening in the industry. We love it when the industry switches things up and takes a step in the right direction for diversity. Meet Diandra Forrest, the first model with albinism to star in a major beauty campaign.

Wet n Wild, the affordable cosmetics company, ensured inclusivity will come to nearly every drugstore in America and picked Diandra Forrest to star in its newest marketing campaign, marking the first time a model with albinism has fronted a major beauty brand. Albinism, an inherited genetic condition, makes it hard for many to find the correct makeup shades. Forrest, who has walked the runway at New York Fashion Week and fronted the cover of Ebony said she was pleased to find that the brand actually offers a foundation in her skin tone.

According to Forrest, her participation in the campaign only furthers her goal to make the beauty industry a more inclusive place. “Being a part of the Wet n Wild campaign is really a dream come true. My mission was always to redefine beauty standards and raise awareness about albinism. So being a face for such a major brand means beauty finally has no limits,” says Forrest.