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Target Australia Releases New Bikini Ad That Is All Kinds Of Body Positive

Target Australia’s new bikini ad has hit a positive note with its customers who are raving about the new campaign featuring a plus size model looking gorgeous, but also a woman in her 50s with natural gray hair flaunting her bikini bod. Target captioned the ad photo on Facebook: “Yay for looking good and feeling great this summer!” Yay for that! 

While models of all shapes and sizes are being featured in more and more campaigns and shoots worldwide, such as the now-famous Sports Illustrated shoot featuring Ashley Graham, it’s not often that women past their 30s are pitched as body-beautiful bikini models. Thanks to Target, 50 is the new 30!